Case Study – Corporate Branding

Corporate Branding – Flight Catering Services

Vision Skill was invited by one of the largest flight catering services provider in the world to advise on the re-branding of the company. The client desired to redefine the branding and image based on the current business direction, vision, mission and value of the company, and desired image from internal and external stakeholders.



Specific consultancy service delivered includes:

  • Input into the architectural design of the new headquarter
  • Design of logo and other visual identity elements
  • Design of corporate stationary and presentations materials
  • Design of sales and marketing collateral and advertisement templates
  • Design of exterior signage
  • Production of brand guideline, corporate identity and signage manuals


Involvement of Vision Skill

  • Conduct Focus Groups with internal staffs and interview with CEO and GM to understand the current perception
  • Interviews with key customers
  • Communicate with the architect for better understanding of the logo design
  • Reports on quantitative and qualitative analysis results
  • Review and analyse current materials and methodologies for staff
  • Presentation to share the findings to the senior management team



The results will be reflected by the design of the new headquarter targeted to be opened in 2017.