Case Study – Transport Marketing

Transport Marketing – Dubai government body

Vision Skill was invited by a government body in Dubai to advise on the integrated strategic marketing plan to increase ridership and patronage for all public transports (metro, bus, marine).

Deliverables

Specific consultancy service delivered includes:

• Conduct market research and benchmarking studies
• Assessment of current services
• Patronage forecast analysis
• Define marketing plan objectives
• Marketing and promotional campaigns for all modes of transport
• Programme, manpower and budget for implementation
• Prepare survey methodology and evaluation tools
• Report and presentation

Involvement of Vision Skill

• Review current marketing materials and existing passenger information
• Interviews with key customers
• Develop marketing strategies and new marketing programmes
• Design survey form
• Develop evaluation model

Outcomes

Excellent feedback received from the client.