Case Study – Transport Marketing

Transport Marketing – Dubai government body

Vision Skill was invited by a government body in Dubai to advise on the integrated strategic marketing plan to increase ridership and patronage for all public transports (metro, bus, marine).



Specific consultancy service delivered includes:

  • Conduct market research and benchmarking studies
  • Assessment of current services
  • Patronage forecast analysis
  • Define marketing plan objectives
  • Marketing and promotional campaigns for all modes of transport
  • Programme, manpower and budget for implementation
  • Prepare survey methodology and evaluation tools
  • Report and presentation


Involvement of Vision Skill

  • Review current marketing materials and existing passenger information
  • Interviews with key customers
  • Develop marketing strategies and new marketing programmes
  • Design survey form
  • Develop evaluation model



Excellent feedback received from the client.