Case Study – Global Ice Cream Brand

Vision Skill has designed and delivered a series of workshops on selling skills for this well-known ice-cream brand.  The objectives of the workshops are:

  1. Enable sales staff to sell their products and contribute to the total profit growth through
  • Understand the brand positioning and competitors’ strategies
  • Understanding of consumer’s preferences and psychology
  • Understanding of retailer’s buying behaviour
  1. Enable sales staff to acquire skills in prospecting, making sales calls and meetings, negotiating and closing deals
  2. Enable sales staff to identify sales opportunities and take decisive actions to capture the opportunities and expand the client and product portfolio



Specific courses and consultancy service delivered included:

  • Conduct training workshop on opportunistic selling skills
  • Audit of application of selling and communication skills
  • Deliver training videos for understanding of the branding in luxury selling


Involvement of Vision Skill

  • Training needs studies
  • Defining training objectives
  • Design of course content and materials
  • Production of training materials including workbooks, videos and train-the-trainer manuals
  • Reviewing of delivery process
  • Site visits


Training workshops were conducted and the participants became very motivated to apply the relevant skills in their daily work.