Case Study – Global Ice Cream Brand
May 17, 2016
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Vision Skill has designed and delivered a series of workshops on selling skills for this well-known ice-cream brand. The objectives of the workshops are:
- Enable sales staff to sell their products and contribute to the total profit growth through
- Understand the brand positioning and competitors’ strategies
- Understanding of consumer’s preferences and psychology
- Understanding of retailer’s buying behaviour
- Enable sales staff to acquire skills in prospecting, making sales calls and meetings, negotiating and closing deals
- Enable sales staff to identify sales opportunities and take decisive actions to capture the opportunities and expand the client and product portfolio
Deliverables
Specific courses and consultancy service delivered included:
- Conduct training workshop on opportunistic selling skills
- Audit of application of selling and communication skills
- Deliver training videos for understanding of the branding in luxury selling
Involvement of Vision Skill
- Training needs studies
- Defining training objectives
- Design of course content and materials
- Production of training materials including workbooks, videos and train-the-trainer manuals
- Reviewing of delivery process
- Site visits
Outcomes
Training workshops were conducted and the participants became very motivated to apply the relevant skills in their daily work.