Case Study – Global Bedding Brand

Vision Skill has designed and delivered a series of workshops on luxury selling for a worldwide bedding brand. The objectives of the training are:

  • Enhance the image and style of the sales staff
  • Enhance the staff’s understanding of the importance of branding in luxury selling
  • Acquire skills in luxury selling through understanding of customer’s psychology and buying decisions
  • Enhance skills in branded retail sales
  • Enhance skills in post sales service
  • Acquire strategies in store management and management of agents



Specific consultancy service delivered included:

  • Training on selling skills for sales managers and staffs in Hong Kong and China
  • Training of internal trainers
  • Training video on image and grooming
  • Train-the-trainer manuals


Involvement of Vision Skill

  • Training needs studies
  • Defining training objectives
  • Benchmarking the best practices
  • Design of course content and materials
  • Production of training materials including workbooks, videos and train-the-trainer manuals


Vision Skill developed a course tailored to the client’s specific requirements that was well received by the participants. Internal trainers were qualified to manage and deliver future courses to other staff. The applications of skills were evident in the result from a post training audit.