Case Study – Leading Luxury Jewellery Brand
Vision Skill was invited by a world leading luxury company to advise on presenting the luxury image by enhancing selling skills. The training workshop was tailor-made to introduce its brand style and luxury selling model for retail sales professionals. The client desired to provide a serious of training modules to their sale staffs to enhance their understanding of the heritage, product features and characteristics, competitive advantage of its brand and most importantly how to sell to consumers successfully.
Specific consultancy service delivered includes:
- Field research and observation of its shops and competitors’ shop
- Assessment through mystery shopping
- Training needs report for all level of staff
- Interviews with related stakeholders and potential participants
- Training video production
- Deliver a series of training workshops for sales teams in HK, China and Taiwan
Involvement of Vision Skill
- Training needs studies for the current staff to analyse their competence and consistency in meeting the standard of customer services
- Conduct Focus Groups and interview with stakeholders to identify training needs
- Design training materials for the workshops
- Deliver training course in Hong Kong, China and Taiwan
Vision Skill has delivered a series of workshops after the detailed studies of the staff competence and identification of competence gap. The training needs studies identified the key training requirements and also highlighted the training priorities of the sale staffs. This has impressed the staffs for knowing the importance of projecting the image, heritage, features and characteristics of the brand and products.
The Train The Trainer Workshop for manager grades were also implemented successfully. These curricula provided a better understanding on training and identification on different behavioral styles including presentation skills, training styles, manner etc. The participants had a chance to demonstrate themselves and received feedback from our professional trainer after the role play.